An up-to-date view of the Ayurveda and Wellness market in Russia as of 2025:

Market Size & Growth

• The Ayurvedic products market in Russia is estimated at around USD 540.5 million in 2024, with a projected 10.7% CAGR in the forecast period.
• This positions it as a mid-sized but fast-growing segment within the health and wellness space.

Products, Distribution & Regulation

• Ayurveda in Russia operates largely through imported supplements and products, not as a distinct regulatory categoryAyurvedic items are treated under general supplement/drug classifications.
• Brands like Liv-52, Cystone, Speman (by Himalaya), Herbion’s cough remedies, Dr. Mom, and others are already established, with average sales growth around 25% per year.
• Imports into Russia are overwhelmingly sourced from India, with India accounting for virtually all shipment volume (15,231 Ayurvedic product shipments), while Thailand and Sri Lanka play a minor role.

Historical Development & Institutional Support

• Interest in Ayurveda in Russia began to take off after the Chernobyl disaster. Since the late 1980s, there’s been steady development, including academic interest and establishment of Ayurvedic centers.
• In the early 2000s, the company Ayurveda Plus introduced several Ayurvedic products (e.g., Triphala Guggulu, Arjuna) and conducted over 30 clinical trials across areas like surgery, psychiatry, geriatrics, and gynecology. It also organized professional training and international conferences to foster integration with conventional medicine.

Market Activities & Commercial Channels

• Third-party manufacturing: There are opportunities for international brands to have Ayurvedic products manufactured for them (often in India) and labeled for the Russian market, leveraging expertise in regulatory documentation and localization.
• Wellness centers: Though fewer in number than in India, there are specialized wellness retreats or centers in Russia that offer Ayurvedic treatments (such as Panchakarma), catering to health-conscious and affluent clientele.